Originally uploaded by chainreaction2008.
In the past month, I’ve attended two conference-type events. Nothing unusual about that, other than they were the first events in the UK I’d covered as a journalist for more than a year.
In the eleven months up to August, I was out of the country and on my return to active service I noticed big changes to the events I attended. Previously, organisers had attempted some sort of interactivity, but it often felt token and meaningless. Both events were more successful in promoting interaction from delegates than previously – one reason for this must be the popularity of social networking.