Last month I defended BBC radio stations’ use of Twitter and Audioboo against criticism. Well, it seems that some listeners’ misgivings about Twitter has not abated and bosses at Five Live’s are using social media week to gauge people’s views on social media.
Yesterday, Richard Bacon spoke about why he uses Twitter to communicate with listeners, which has established him as one of Britain’s most followed tweeters. The article prompted some angry comments from listeners and despite my previous articles, I do feel they raise some valid points.
The first comment, from Carrie, questions how effectively social media is being used as a listening device and whether it is distracting from efforts to blog and engage with listeners on messageboards.